Data Analytics Process

The Analytics process is supported by developing more Analytics Thinking than Analytics Operations only. Analytics is not only a set of tools •This is a business thinking process within organizations based on analytics •Creation of solutions is the priority. •No problem is the same – Different conditions, settings, data, challenges, and tools • But Always the same approach •Systematic •Rigorous •Inductive-deductive •Testing and prototyping

“Of course the gut/brain dichotomy is largely false. Few decision makers ignore good information when they can get it. And most accept that there will be times they can’t get it and so will have to rely on instinct. Fortunately, the intellect informs both intuition and analysis, and research shows that people’s instincts are often quite good. Guts may even be trainable, suggest John Hammond, Ralph Keeney, Howard Raiffa, and Max Bazerman, among others. In The Fifth Discipline, Peter Senge elegantly sums up the holistic approach: “People with high levels of  personal mastery…cannot afford to choose between reason and intuition, or head and heart, any more than they would choose to walk on one leg or see with one eye.” A blink, after all, is easier when you use both eyes. And so is a long, penetrating stare.” A Brief History of Decision Making,  Leigh Buchanan and Andrew O’Connell Harvard Business Review January 2006 pp 32-41

The analytics process is a continuous learning and teaching in organizations •Not only learn and solve but also be part of the solution implementation, helping others to understand what we do, our methods and our tools •No sense if other people cannot understand what we do •Sharing knowledge and keeping it updated for creating value/actions •We have a huge number of tools/methods to solve problems and a lot of work to do with managing assumptions